Premiumisation is growing but so are mass brands, says NielsenIQ’s Roosevelt Dsouza
As the third quarter results season ends, one unhappy conclusion is that the sales of FMCG companies have been a disappointment. Hindustan Unilever (HUL), Dabur, Patanjali, ITC, Emami have all reported flat or low single digit volume growth. Value has been a little better because of price increases. NielsenIQ, the market research company, said in … Read more